With mobile marketing gaining unpreceded prominence in recent years, forward-looking marketers have been seeking a possible solution in hybrid mobile apps to streamline their marketing strategies. Today, every leading business firm seek to collaborate with a reputed mobile app development company to pilot their online marketing strategy. Hybrid mobile apps, that combine features of both native and web applications, have made a deep penetration into the market. A study reveals that the use of hybrid apps has increased 7X between 2015 and 2017. Initially, native apps used to be installed in computing devices and web applications were available through browsers on the internet. Hybrid apps are often contextualized with mobile computing, encompassing the features of both types of applications. Hybrid apps come with the following features: They can operate with or without connection in the device Integrates with the file system of a device Integrates with web-oriented services Enhances acce